The Tone of the WWDC Keynote

One thing I wanted to mention in my post about WWDC last night… did anyone feel that the tone of the overall keynote was different? It felt a little more relaxed and fun. It seems like Tim Cook has encouraged his staff to be more relaxed and at ease with what they are doing. There was more humor and more open honesty.

I think Tim is trying to strike a keen balance between old school Apple secrecy and a new humane approach to the work they are doing. I think he’s listening to the consumers about how things should be (iCloud Drive is a likely example of that).

I like Tim Cook. I like where he’s taking the company. All of you who keep crying about Apple’s lack of innovation need to look back at Microsoft’s record the past 20 years. Give Apple some time and they will surprise you. They like to lay a lot of foundation work before they spring a surprise on anyone. This WWDC was foundational. I expect a lot of interesting things this fall.

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