WWDC

Apple, WWDC, and New Hardware

Apple never announces hardware updates at WWDC. They only talk about the software and things that developers care about. The new hardware always comes in the September/October timeframe. I don’t understand why the press continues to think Apple will release new hardware at WWDC.

Yes, they talked about Apple Silicon, and they gave you a good guess about when it’s coming out - but they didn’t announce anything that you can buy, yet.

How is it that Apple has followed this formula for more than a decade and people still don’t get it?